Be the brand the AIs cite.
Before the store, your customer reads an AI chat answer. A weekly read of the market, pages built to be cited, briefs in the words consumers actually use.
Up to 16 weeks · 1 brand, 1 market, 1 category · built inside your approved environment
The problem
Left alone, AI describes your brand
in someone else’s words.
Your customer asks ChatGPT, Gemini, Claude and Perplexity, and the AIs answer with whoever published best. The words your brand is described in are being chosen right now. Reclaiming that semantic sovereignty is the work.
What does not work
You already have the reports,
the team and the SEO.
Trend dossiers, consumer studies, panels: they arrive every month and go unread. Insight nobody reads changes nothing.
Your team sees 1 brand from the inside. To change the answers, you need a read of the whole category, every week.
Search engines ranked links. The AIs write answers. What got you ranked is not what gets you cited.
How a GEO agent works
The same 4 moves,
every single week.
GEO is the work of getting your brand cited in AI answers.
The desire territories your category is judged on, in the words consumers use.
50 to 100 questions per market, on ChatGPT, Gemini, Claude and Perplexity.
Conversations in and around your category, grouped by the desire behind them.
Only what your brand can credibly claim becomes a page brief: question, answer, proof. The AIs cite dermatologists, not influencers.
The differentiator · the desire graph
The main desires,
and the adjacent ones.
Your category and the adjacent conversations, correlated on the same desires, then filtered by what your brand can credibly claim.
- TikTok
- YouTube
- TikTok Shop
- Amazon
- Sephora
- Reviews
- ChatGPT
- Gemini
- Claude
- Perplexity
Illustrative read · the desires and counts are modeled
The same questions, re-run every week across the 4 AIs
The output
1 graph.
6 deliverables.
12 sources · 4 AIs · 50 to 100 questions per market each week.
Where you gained, what is rising, what to do next.
New frustrations and routines, market by market.
Hooks written in the words people already use.
FAQs phrased problem to solution, built to be cited.
Wording, sections to add, claims-safe throughout.
What consumers have started asking for, before any product answers it.
Prepared and sourced · you approve before publication
The engine
A desire is not
a category.
The adjacent conversations run on the same desires. The register below: the desires your category is judged on, with what you can credibly claim on each.
- SkincareMakeup Pores refined, barrier intact Yours to claim
- SkincareClinical Retinol without the peeling week Open to claim
- HaircareClinical Bond repair without the salon visit Yours to claim
- MakeupSkincare Makeup that lasts the workday Not yours to claim
- WellnessSkincare Sleep that shows on the face Yours to claim
- Fragrance Scent that reads as clean skin Demand, no proof
Consumer demandGoogle · TikTok · Reddit · YouTube
Commerce proofTikTok Shop · Amazon · Sephora · Reviews
Answer enginesChatGPT · Gemini · Claude · Perplexity
Illustrative read
Each desire is then read against your own pages: what you claim, what the AIs answer. Where the 2 readings split is the brief.
30 min · Confidential by default
The agent
It reads the graph.
It speaks your brand.
Designed for your environment, plugged into the graph: an agent on a living model of the market. It answers in natural language, and it drafts the monthly reports.
- The synthesis
- A handful of rivals hold most of the answers on your strongest desire territory.
- The analysis
- No clinical page matches the exact words being asked.
- The priority
- 2 product pages, 1 FAQ, 1 creator brief. In that order.
- The recommendation
- Drafts attached, ready for brand and regulatory review.
- The sources
- 2 encyclopaedia entries and a forum thread, none of them yours.
Illustrative exchange · the answer is modeled, not a client’s
The proof
A baseline measured
before the pilot.
Plenty of projects are strong on slides and weak on return. So what the AIs answer is measured at week 0, before any page moves, and the pilot is judged against that read.
Under promise, over deliver · a commitment not met costs more than one not made
Your side: 1 sponsor, access to your pages and data, a few hours of interviews · Outcoast does the rest, your team approves
Built inside your approved environment · your data trains nothing shared · NDA by default · built to pass your vendor review
- Visibility
Answers that cite your brand
Out of 50 to 100 questions per market, each week.
Week 0Week 16 - Position
Where you sit in the recommendation
Across the 4 AIs, question by question.
Week 0Week 16 - Coverage
Desires where you are present
How many of the mapped desires your pages answer.
Week 0Week 16 - Words
Said in your words
Whether the answers describe you in your language or in generic terms.
Week 0Week 16 - Movement
Positions after publication
Read 4 to 12 weeks after each page goes live. Starts on the pages published early, and continues past week 16 on the graph you keep.
Week 0Week 16
The next step
A 30 minute conversation
about your brand.
Nothing to prepare. We look at what the AIs answer today in your category, and where Desire OS would start.
Book a discovery call ↗
Sofian Meguellati
Co-founder and CEO · 12 years with luxury and consumer beauty brands
sofian@outcoast.ai