LiveYour beauty growth team, on demand. Connected to Shopify, Meta Ads, Instagram and TikTok.Start free ↗

Shopify · Meta Ads · Instagram · TikTok

AI marketing team
for beauty brands.

Hire expert beauty agents and fix your store, ads and creator campaigns.

First 7 days free

The Outcoast team built their expertise working with

  • Lancôme
  • Yves Saint Laurent
  • L’Oréal Paris
  • Clarins
  • Biotherm
  • Sephora
  • Kiehl’s
  • Thayers

Every dashboard tells a different story

Your data tells you everything.
Except what to do next.

Outcoast turns fragmented store, campaign and creator data into one ranked weekly action plan.

MirandaBrand strategistOnline
October was down 12% and I have been staring at Shopify for 2 hours.
Traffic held. Cart adds held. Checkout is where it broke: 33 of every 100 who reach it now pay, against 42 across your previous 4 weeks. That is 63 orders a week. Shopify shows me where, not why, so I drafted the first test.
DonContentOnline
I posted 14 times last month and got no new customers.
11 of them opened on your product. The 3 that opened on a problem held attention materially longer and earned most of your private shares. That is the pattern worth repeating. Next week is 4 pieces built on it, hooks and scripts ready.
SerenaAds & influenceOnline
Meta says my ROAS is 3.2 but my bank account disagrees.
Meta counts a 7-day click and a 1-day view, so it claims credit inside that window. Shopify net sales divided by total paid spend is 1.4×, and your contribution margin needs 2.1× to break even. 2 of your 4 sets sit under it. Move their budget to the one returning $2.80, 30 minutes of work.

The team

Meet the AI team
running your weekly growth.

Every Monday, Miranda gathers the team’s work into one plan: the store fix, the week of content, the ad decision, the creators to brief.

MirandaActive

Brand strategist

Every week I find the revenue leak costing you the most, show you the evidence and draft the first fix.

Every week
Delivers
One ranked priority, one drafted fix
Reads
Shopify, GA4, your brand memory
Your call
Publishing the page
DonActive

Content

I read what actually worked last month and plan 7 days of posts, with every hook written and every shot listed.

Every week
Delivers
A 7-day calendar, every hook and what to film
Reads
Last week’s posts, your tone of voice
Your call
Posting anything
SerenaActive

Ads & influence

I rank your ads against paid Shopify orders, name the one to scale and the one to stop, then brief the next batch.

Every week
Delivers
One budget move, the next brief, 10 ranked creators
Reads
Meta Ads, Shopify revenue, Instagram, TikTok
Your call
Moving budget, sending a brief
LucyComing soon

AI visibility

I check where your brand stands when someone asks an AI what to buy, and prepare the wording that fixes it.

Every week
Delivers
Ranked visibility gaps, prepared wording
Reads
AI assistants, your claims, your product pages
Your call
Publishing any change
JordanComing soon

Retail & investors

I find the distributors worth approaching and prepare what you send them.

Every month
Delivers
Your deck, a target list, the sell-in email drafted
Reads
Retail gaps, your line-up and sizes
Your call
Sending anything

Ask them for any task, 24/7.

Start free

Hire the team now.
Stop guessing what to do next.

Connect your store this week. The team tells you the one thing to fix, your week of content and the creators worth paying.

Start free

First 7 days free · then $99/month · cancel anytime

Every week, on your desk

One store fix. One ad decision.
One creator shortlist.

Written out, waiting for your go.

01 · Your store

Finds what is costing
you sales. Drafts the fix.

I read Shopify and GA4 every Monday, so the drop is named before you see it in the month.

→ Monday Brief · one priority · one first step

MirandaBrand strategist
ShopifyGoogle Analytics
Funnel · last 7 daysReading Shopify
Sessions14,208
Product view8,809
Add to cart1,279
Reached checkout703
Paid232
67% of your checkouts do not pay. Worth 63 orders a week.Cart abandonment is 82%, the beauty average. The anomaly is one step later: checkout completion at 33% against a Shopify average of 45%. First test: express pay at checkout.

02 · Your ads

Ranks your ads on real
revenue. Briefs the next batch.

Meta will tell you an ad is winning. I check that against what reached your bank account, then name the concept to keep, the one to stop, and what to film next.

→ one priority · exact steps · under 30 min

SerenaAds & influence
Meta AdsInstagram
Barrier serum · creative brief, 4 conceptsReading against Shopify
A · the molecule
Hook rate 6.8%
Return $1.90
B · the moment
Hook rate 3.6%
Return $1.60
C · the material
Scale this one
Hook rate 5.4%
Return $2.80
D · the everyday
Hook rate 4.2%
Return $2.40
Break-even $2.10Read at day 7Time to act < 30 min

03 · Your creators

Shortlists the creators
worth paying. Writes the opener.

We cross what each creator talks about with your product categories and what you are allowed to claim in that market.

→ ready-to-contact list · openers written

Serena & DonCreators feed the calendar
InstagramTikTok
Creator pool · JapanAnalyzing profiles
Your categories
barrier serumcica tonertoner padovernight mask
Claims · JP
skin conditioningmoisture retentionanti-agingwhitening
94
cleansing routine
hair color
91
retinal beginner
fragrance haul
89
sensitive barrier
nail art
87
pore care
90
K-beauty routine
makeup tutorial
83
acne care
cleansing routineInstagram·8.2k·ER 5.4%·claim-safe JP
94
retinal beginnerInstagram·21.4k·ER 3.1%·claim-safe JP
91
sensitive barrierInstagram·6.1k·ER 6.8%·claim-safe JP
89

3 more ranked between 83 and 90, openers drafted for all 6.

Creators analyzed 0Ranked 0Claim-safe for JP 0

Why Outcoast

You hand over one deck.
We capture your brand memory.

A general model forgets your claims, your products and last month’s decision between every prompt. Outcoast never forgets.

MirandaStanding byPositioning · brand values · claims
DonStanding byTone of voice · hero products
SerenaStanding byAudience · hero products
LucyStanding byPositioning · key ingredients
JordanStanding byLine-up and sizes · audience
Drop the deck you already havePitch, brand book, product catalog. It stays private to you.
PPTXPDFDOCXXLSX
Situa StudioBrand book2026 edition
Brand_deck_2026.pdf34 pages
Brand memory
0%
0 things learned
0 typed by you
PositioningDerm-led Korean skincare for sensitive skinfrom your deck · p. 4
Brand valuesProven, gentle, fastfrom your deck · p. 6
AudienceWomen 25 to 40, reactive skinfrom your deck · p. 8
Hero productsBarrier serum, cica toner, overnight maskfrom your deck · p. 12
Key ingredientsPatented ceramide complex, 5% panthenolfrom your deck · p. 17
Claims and proofBarrier repair, 4-week study on 22 womenfrom your deck · p. 21
Tone of voicePlain, precise, no promise it cannot testfrom your deck · p. 25
Line-up and sizes30 ml serum, 200 ml toner, 60-pad jarfrom your deck · p. 29
Tell us once. Every agent remembers.

Your margins, claims, voice and past decisions live in one shared brand memory. No re-explaining. No chat starts cold.

Grounded in your brand. Bound by your claims.

Every output starts with your store, brand book, campaigns and visual references, and stays inside what your brand can prove and say.

Turns this week’s numbers into next week’s work.

The team prepares what to change on your store, what to post, where to spend and which creators to contact.

Pricing

One brand.
All 5 agents included.

Less than most brands pay for a single tool. And this one is plugged into your store.

$99 / month
Start free ↗

That is 2 hours of a freelance marketer.

Every weekOne action plan, ready to approve
  • Store diagnosisone ranked priority
  • Content calendar7 days, hooks and shots written
  • Ad decisionone to scale, one to stop
  • Creator shortlist10 ranked, openers drafted

Lucy and Jordan join at no extra cost when they are back from summer holidays. Your price is locked today.

5agents, one price
52action plans a year
24/7available to work

Start free

The team is ready.
Let’s get to work.

Connect your store this week. Your first brief lands on Monday, with the one thing to fix, the week of content and the creators worth paying.

Start free

First 7 days free · then $99/month · cancel anytime

A worked example

Mobile conversion
dropped 18%.

Everything that happened next, from the signal to the number that moved. Composite case, built from real Shopify and Meta patterns.

01SignalMiranda

Mobile conversion fell 18% week over week, from 1.59% to 1.30%. Desktop held at 2.6%, so it was not the offer and it was not the season.

Shopify · checkout sessionsGA4 · device splitMeta Ads · placement report
02DiagnosisMiranda

Traced to one page: Barrier Serum 30 ml. 88% of the lost mobile sessions landed there, and 71% of those arrived from a single ad set.

03ReasoningSerena and Don

The ad that earns the click promises calm redness in 3 days. The page opens on the ingredient list. The promise that paid for the visit is not the first thing the visitor reads.

04PreparedAll 3
Page hero

Headline and opening paragraph rewritten on the ad promise, checked against your approved claims.

Miranda
3 ad variants

One promise, 3 angles: the result, the texture, the routine. Briefs and hooks written, ready to shoot.

Don and Serena
1 creator brief

Barrier repair, claim-safe for Japan, with 6 creators whose audience buys the category.

Serena
05Your callYouOnly you
  • Publish the revised page heroApprove
  • Brief the 3 ad variantsApprove
  • Send the creator briefApprove

Nothing above leaves the app until you press it. 2 approved, 1 held for next week.

06ResultMiranda
1.3%mobile conversion, week 31
1.3%week 32, back above the 4-week average

Measured on Shopify orders, not on platform-reported conversions.

Start free

Upload your brand book.
Get your Mondays back.

Your team learns your products, claims and voice once. Every Monday, the week’s work is waiting for your review.

Start free

First 7 days free · then $99/month · cancel anytime

FAQ

Questions,
answered.

The 6 we get every week.

Is this just ChatGPT with a beauty wrapper?

ChatGPT starts empty every time. Outcoast starts from your Shopify orders, your Meta spend, your cleared claims and the decision you made last week, then hands back one plan. 5 agents, 1 job each, 1 shared memory.

What lands on my desk on Monday?

A store diagnosis with one ranked priority and the first step written, a 7-day content calendar with every hook word for word, and a ranked creator list with the opening message drafted. One plan you can act on, not a chat transcript.

Will it change my store or my ads without asking?

No. The agents read, decide and prepare. Publishing a page, moving budget or sending a creator brief waits for you to press approve. Nothing leaves the app on its own.

Which agents are working today?

Miranda, Don and Serena run every week. Lucy and Jordan are included at the same price and join when they are back from summer holidays. Your price is locked today.

What does it cost, and what happens after the free week?

The first week is free, Miranda, Don and Serena. We take a card at signup and charge nothing until day 8, so cancelling in the first week costs you nothing. After that it is $99 a month, about 2 hours of a freelance marketer.

Where does my data go?

It stays in your account. Your formulas, your margins and your performance are never sold, never shared, and never used to train another brand’s agents.